The figure added up to 362.4 million dollars. In 2020, around 29 percent of AMC Theatres' revenue came from selling food and beverages. The initiative aims at transporting part of the moviegoing experience to different contexts of consumers’ lives – maybe even when they are streaming films at home. – announced it would sell its popcorn both through delivery services and at physical stores detached from theaters in the following year. In November 2021, AMC – the leading movie theater chain in the U.S. ![]() Refreshments may be an extra cost for clients, but for cinema circuits, they might be a side hustle turning into a core business. But the convenience of streaming exempts the user from spending on gas, parking, food, and beverages. This amount of money is above the average ticket price at movie theaters in the U.S. A mid-2021 survey showed that seven in ten consumers under the age of 35 were willing to pay at least 10 dollars to stream a new movie on the same day it is released in theaters in the U.S. Still, competing with subscription video-on-demand (SVoD) services after months of isolation may be particularly hard. During a single week in July 2021, for instance, expenditures grew by over 99 thousand percent compared to the same period in 2020. As nationwide vaccination efforts continued and authorities eased mobility restrictions, consumer spending on movie theaters in the U.S.
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